Program Services

Program Services for Optimizing Dynamic Market Segment Opportunities

We specialize in five essential program supportive services:

• Brand Tracking - Our Brand Tracking Studies track a brand's performance and those of its competitors on key measures over time. . Read more...

• Customer Retention - Do you know your customer retention rate and most importantly why you have lost customers recently?  Here's where we can help.  Read more...

• Concept Testing - We collaborate with you in identifying the product, advertising, or positioning, pricing, or branding concepts consistent with your marketing strategy.  Read more...

• Market Segmentation - Our segmentation research  assists you in identifying the 'ideal brand' for each identified segment.  Read more...

• Customer Satisfaction - Customer satisfaction and loyalty market research enables you to define "superior service" from your customers' and prospects' perspective.  Read more...

The High View Consulting Group’s Brand Tracking Studies track a brand's performance and those of its competitors on key measures over time.  The typical goal of this type of study is to assist a client in evaluating the impact of on-going changes that result from implementing new advertising, promotions, competitive activities, and other external sources (i.e., news articles, etc.)  providing clients with the opportunity to take appropriate action based on changes occurring from one measuring period to another.

Use our services on a one-time project basis or as an ongoing tracking program. Our tracking studies include real time online reports.

Brand loyalty
Our services can help you build stronger brands, gain more brand loyalty and build brand equity.

Brand Image
Track customer or consumer awareness and attitudes about your brand and competitors. Identify brand associations. Describe brand personality. See elements of brand image with revealing perceptual maps.

Brand Equity
Understand how well your brand meets customer expectations. Discover purchase motives. Learn what is liked most and least, and what customers would like to change.

Brand Momentum
Discover whether customers think your brand is getting better or getting worse.

Brand Loyalty
Measure customer loyalty, attitudes, behavior, and track trends. .

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In the current business environment where acquiring each new customer takes significant investments, customer retention has never been so important to an organization’s health. Recent research has shown that lost customers will simply stop using your product or service without telling you why, and that lost customers are many times more likely than happy customers to share their bad experiences with friends and colleagues. Do you know your customer retention rate and most importantly why you have lost customers recently?

Through retention survey programs, the High View Consulting Group can help you track those reasons so that once you understand what is causing customer defection, you can take intelligent steps towards improving your current customers' experience and thereby increase your overall customer retention rate.

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Concept Testing

Concept testing research evaluates advertising concepts, ad theme concepts and appeals, new product concepts, pricing, brand concepts, brand names, and positioning strategy concepts.

Our concept testing market research design approach for your company will develop precise and specific concept statements for development, testing, screening and segmentation. Here we collaborate with you in identifying the product, advertising, or positioning, pricing, or branding concepts consistent with your marketing strategy. We employ advanced concept testing research measurements and questionnaire approaches to assess concept strength of brand, advertising, and product concepts using qualitative and quantitative market research methods. 

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Market segmentation research maintains focus and delivers needed marketing information in today's moving economy where new markets and new product categories emerge and traditional market segments fade away. Our market segmentation research is a way to keep 'your eye on the ball.'

With an on target market research design concept, staged design, and astute market research questionnaire design, market segmentation research provides a window to your marketing opportunities and a path to effective marketing strategy. Often we start the market segmentation process with qualitative research to define ways customers view the product category, and the differences in those views. Comprehensive market segmentation research examines a broad range of demographic and psychographic determinants. Implied in the notion of segmentation research is identifying the 'ideal brand' for each identified segment. 

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Customer satisfaction and loyalty market research enables you to define "superior service" from your customers' and prospects' perspective. The knowledge you gain through customer satisfaction research allows you to then target your resources at improving the service areas that mean the most to your customer.

The High View Consulting Group will help you understand exactly which service issues have the greatest impact on your customer's satisfaction and loyalty. We will be able to tell you exactly how much more important one issue is over another so that you can focus your performance improvement initiatives appropriately.

The High View Consulting Group will help you communicate the results and their implications throughout your organization. Different levels of your organization need to see different information and more or less detail. We work with our clients to ensure that at every level your people get the information they need to act without being overwhelmed.

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