Qualitative Services - High View Consulting Group

Qualitative Services

A qualitative approach may be considered to:

• Ensure a successful product development strategy.

• Determine current product/service/brand positioning in the market place and implement an effective marketing strategy.

• Determine new uses of current products.

• Identify strengths and weaknesses.

• Understand purchase decision dynamics.

•Develop or evaluate advertising or public relations campaigns, other types of marketing communications, graphic identity/branding, package design, etc.

• Understand customers’ perceptions of the brand, product offerings and service.

Qualitative services are in two classes:

• Focus Group Services - What can you expect from us. Read more...

• Depth interviews - Eliminate contamination of respondents. Read more...

Market research should not be labor intensive for the client.

After determining our client's needs, we devise a project-specific methodology, cover all of the logistics, recruit participants, produce all moderator's guides and exercises, and handle every aspect of the research process.

We know that your time is valuable - that's why our qualitative services ensure that market research doesn't become a burden for you.

Focus Group Services

We have conducted various focus group sessions in US and Europe on subjects ranging from consumer interest for new products to the most effective ways to re-position products and services. As a result, we have learned some valuable lessons about focus groups outlined below, which have become a standard practice for the High View Consulting Group and will guarantee your project’s success.

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Focus Group Services - What can you expect from the High View Consulting Group

• It always pays to over plan for a focus group, in terms of the overall quality of the output from the process. This includes such things as the most appropriate recruitment parameters, the content and flow of the discussion guide and the "external stimuli" that are used to elicit reactions from the participants.

• We actively manage the recruitment process to ensure that you will have the right people in the groups. The quality of the output from focus groups depends on having the right people participating in the discussion.

• Our focus group moderators are proficient in the art of interviewing. Our moderators familiarize themselves with the topic of discussion and effectively utilize the skills required to facilitate full participation during the group session. Ultimately the goal of the moderator is to provide our clients with actionable results in line with the project objectives.

• We always consider our clients’ personal expectations when they observe the focus group. These expectations often times include state of the art facility that can fulfill all business need: attentive hosts, a private room with outside phone lines, network connections, and a network connected PC if required with printing capabilities. We also focus on meeting your personal expectation by providing personal comfort, food and beverage options as well as recommend hotels and restaurants close to the facility that meet your expectations.

Depth Interviews

Highly sensitive issues are often better conducted via depth interviews by High View Consulting. Depth interviews are used where there is a need for no contamination of respondents or where the subject is highly sensitive as is sometimes the case in medical interviewing. In business to business markets, depth interviews may be the only option due to the dispersion of respondents around a country. Depth interviews can be carried out face to face or over the phone.

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