Quantitative Services

A quantitative approach may be considered

We specialize in five approaches to quantitative consulting services:

• Telephone Surveys - We are involved in crafting your survey from the beginning, ensuring that we are completely in tune with your research goals. Read more...

• Intercept Surveys - We will help guarantee your project's success with more classic focus group sessions.  Read more...

• Online Surveys - These are potentially very cost-effective in validating your strategies. These surveys are often easily and quickly assembled.  Read more...

• Choice Base Conjoint Analysis - This research approach is unbeatable when you want to select an optimal set of attributes for a new or repositioned product.  Read more...

• Adaptive Conjoint Analysis - ACA has the virtue of allowing for relatively larger conjoint designs than could be handled by other conjoint methods.  Read more...

Our broad experience with telephone surveys allows the High View Consulting Group to tailor a survey for your strategic needs, whatever they may be. The High View Consulting Group has fielded telephone surveys for numerous clients. We are involved in crafting your survey from the beginning, ensuring that we are completely in tune with your research goals. As with all of our research, our company principals will guide your project from start to finish. We are constantly available to answer your questions or consult on project development whenever you require our services. Our diverse team and dedication to each and every survey we field have made most High View Consulting Group client a repeat client. We would like to begin the same relationship with you.

Telephone surveys are administered by trained, expert interviewers from a centralized location. Very complex, comprehensive questionnaire are applied, aided by CATI (Computer Aided Technology Inc.), where every “i” is dotted and every “t” is crossed – and the data is consistent.

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We also have expertise with intercept surveys, which are typically carried out in any space where there is a good population of a target market, i.e.; in the street, shopping mall, retail outlet or trade show.

These are carried out by trained interviewers who deliver a short (5 to 10 minute) questionnaire concerning the consumer's behavior, habits, preference, or perceptions. Usually a screener is administered to confirm that a respondent is a member of the target group, and a small gift is offered for participation. Intercept surveys can incorporate limited product testing, as in the case of taste tests of a new food product.

They can also focus on a comparative analysis of several competing products known to the purchasers, or provide good estimates of brand recognition. Surveys can also sample the opinions of purchasers immediately after sampling a product (airline consumer surveys where passengers in certain seats are asked to complete a questionnaire on customer service is one example). Usually however, intercept research usually takes the form of a one to one interview, rather than a self administered questionnaire.

Intercept surveys are conducted to gain a fast and quick overview.

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Online Surveys

PROS:

• Online surveys are often easily and quickly assembled.
• Distribution can be very broad and quick (Assuming an up-to-date list of email addresses).
• Can produce high response rates since there is a direct link to the survey in the email announcement.
• Survey tabulation is provided within minutes by the online survey tool.
• Easy to share survey results with others via a direct link to the survey tool.
• Online survey data checking and verification are performed immediately while the respondent is taking the survey.
• Data is captured electronically so manual data entry is eliminated.

CONS:

• Depending on your demographic, you may be skewing your data to only include Internet users. Excluding one-third of U.S. adults without Internet access.
• The survey sample may not be big enough or not accurate due to poor quality of the email distribution list.
• Some people are skittish about providing information online.

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Marketing managers have found choice-based conjoint analysis unbeatable when they want to select an optimal set of attributes for a new or repositioned product. For example conjoint analysis identifies the single best combination of a product’s attributes from the consumer’s perspective, showing the tradeoffs consumers would be willing to make among product features if that optimum were not feasible. Because of its flexibility and power, researchers have applied conjoint in a number of industries, including: The decision regarding travel options (for example, France, Italy vs. India), means of travel, lodging and cost.

Choice-based conjoint represents an enhancement of traditional conjoint in that respondents in a choice-based conjoint study provide choice data rather than ratings or rankings. Choice data mimics what consumers actually do in the marketplace.

Choice-based conjoint relies on data from a discrete choice experiment in which respondents choose between sets of products. Each product is a hypothetical combination of attributes chosen by an experimental design procedure and the experiment involves presenting several sets of such products to each respondent and having the respondent indicate which of the options he or she would be most likely to purchase.

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Adaptive Conjoint Analysis (ACA) is a "hybrid" data collection technique that combines self-explicated importance ratings with pair-wise trade-off tasks.

ACA has the virtue of allowing for relatively larger conjoint designs than could be handled by other conjoint methods. It does this by first asking respondents for explicit importance ratings (the "priors" section), followed by trade-off tasks that only include those attributes and levels each respondent rates as most important. Thus, the interview is tailored to each respondent.

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