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 We utilize both qualitative and quantitative tools,
including traditional and e-based research solutions. Our
services are provided in the US as well as countries throughout the world.
We continuously produce and deliver high quality, actionable results, on budget and on time.
• Partnerships - The High View Consulting Group's goal is to
establish partnerships with our clients. Read
more...
• Testimonials - What our clients say about us.
Read more...
• Links - High View Consulting Group is active with four of the
leading professional associations. Read more...
During the planning for your research, we will advise you on the
optimum process to meet your research goals. The table below
summarizes the three more popular Data Collection approaches, and the
format of the resulting deliverables. Contact
us to talk over which approach is best for your business situation.
| Research Design |
Data Collection |
Data Analysis |
Identify critical business
decisions.
Identify the market intelligence required to
make sound business
decision |
Qualitative
research method:
•Focus Groups
•Depth Interviews |
Traditional reporting options
include an Executive Summary, which includes a summary of significant
findings, conclusions, recommendations, detailed findings and appendices listing the
questionnaire and any verbatim
comments. |
| Hybrid research method – Both
qualitative and quantitative research methods are applied. |
Both qualitative and
quantitative types of analysis are applied. |
Quantitative research method
•Telephone Surveys
•Intercept Surveys
•Online Surveys
•Choice Based
•Conjoint Surveys
•Adaptive Conjoint Surveys |
Key findings and implications
graphically represented using the appropriate statistical analysis:
•Basic graphical representation
•Multiple Regression
•Cluster Analysis
•Factor Analysis
•Perceptual Mapping
•Structural Equation Modeling
•Data Mining |
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 The
High View Consulting Group's goal is to establish partnerships with our
clients and serve as an extension of their marketing teams. We function as
your business partner. This creates a dynamic, creative atmosphere that
leads directly to cost-efficient and effective marketing research. Our
commitment to this philosophy has resulted in a stable and loyal client
base.
We believe we can provide the best client service when we are fully
aware of your business objectives. We work to understand why your
marketing research is being conducted, what decisions will be made and who
will be using the results.
Since 2005 we have established a very strong partnership with the Xerox
Corporation.
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|
What our clients say
about us. |
| To help ensure the success of marketing
efforts. |
“They were great at being flexible because
we actually provided potential candidates for the group. I thought
they worked well with us, instead of just throwing up their hands and
saying it isn’t working. I thought they worked well with us, with our
budget, and what we could afford to do. We actually came in under
budget.” |
| To guide the optimization of a product
line branding architecture. |
“I thought they were great. I worked with
them, and they were very professional, knowledgeable and well
organized. They were willing to work with me as a client to understand
the requirements.” |
| To help support the delivery of an
effective, coherent and credible message to the target market.
|
“They were very, very good. They are very
thorough in terms of working with us and making sure our requirements
were understood, she has a very good process in terms of outsourcing
for focus groups and things.” |
| To help ensure the value of the
Manufacturer more frequently fulfilling specific critical to quality
process requirements. |
“Excellent! I couldn’t say enough about
everyone associated with this project.” |
| To measure customer satisfaction levels in
regards to equipment delivery, installation, support, training,
documentation, post install service and hotline support and system
performance |
“Very professional, pleasant and very
willing to adapt to my requirements. I noticed a real willingness to
make any changes to the survey needed. It was useful and I got it in
the time frame I wanted. They were very flexible in making any changes
necessary.” |
| To guide and demonstrate the business
value of a trade show for a major exhibitor. |
“Very professional, very thorough. They
definitely worked on behalf of us the customer. I have worked with
them before and have always been very pleased.” |
| To help a vendor select an optimal name
for the a new product line to support its planned marketing
initiative. |
They’re great! I think they do a great
job.” |
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 Marketing Research Association—MRA
Promotes excellence in the opinion and marketing research industry and
acts as an advocate with appropriate government entities, other
associations, and the public.
 American Marketing
Association—AMA
An international professional organization for people involved in the
practice, study and teaching of marketing.
 Council for Marketing & Opinion
Research—CMOR
An organization working on behalf of the research industry to improve
respondent cooperation and to promote positive legislation impacting the
survey research industry.
 Council of American Survey Research
Organizations—CASRO
The national trade association of commercial survey research companies
located in the United States, representing over 175 firms.
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